Looking for affordable drugstore make-up finds? Here are some of my favorites that work for me just as well as more expensive versions.

A woman in a pink dress stands in a living room, holding a small bottle of her latest drugstore make-up find. She smiles at the camera. The room features a white coffee table, a blue patterned rug, bookshelves, and artwork above a black fireplace.

// pink eyelet dress (comes in tons of colors) // flower kitten heels //

Wait until you see what I found. It’s SO GOOD that I had to SHARE.

There is the BIGGEST drugstore make-up sale I’ve ever seen.

I’ve shared about e.l.f. make-up before. I love e.l.f. foundation and primer and blush and eye make-up and make-up brushes before.

But now?

On the e.l.f. site right now, everything is 30% off and FREE shipping with a $45 purchase just use the code SHOPMY.

I put my order in yesterday and it was under $50.00 and I got FOURTEEN THINGS in my order. There are that good of deals.

Can you even believe it?

I seriously love make-up so much. But here’s the thing. The world of make-up can be a little overwhelming. You can spend a zillion dollars on something and it doesn’t work like they promised. Or you can spend a little on something that works better than any product is even supposed to. It took me a little while to navigate the world of make-up and along the way I figured something out.

Most of the time drugstore make-up is just as good (or even better) than expensive make-up from the department store.

And e.l.f is one of my favorite places to get affordable (really good) make-up.

Here are all my favorite finds from the 30% off sale.

An online shopping cart summary reveals a subtotal of $46 for your drugstore make-up finds, with free standard shipping bringing the estimated total to $46. Checkout options include PayPal and Afterpay. A large red arrow directs you to enter a promo code for extra savings.

So here’s how the sale works.

After load everything into your cart (make sure you have at least $45).

Then at the bottom there’s a little section that says “ENTER A PROMO CODE.”

Checkout page displaying an order summary with a subtotal of $46 and free USPS shipping. An arrow points to a field labeled "Promo Code" where "SHOPMY" is entered, ready to unlock savings on your favorite drugstore make-up finds. The payment option features PayPal beside the "APPLY" button.

Type in the code SHOPMY.

And then click Apply.

Discover amazing drugstore make-up finds while saving more with our promo code section. Enter your code in the text box labeled "Promo Code" and hit "APPLY." View your active discounts like "30% OFF OF $45+" under "APPLIED CODES," and easily manage them with the "REMOVE" option.

The discount should appear on all your items and then this will appear at the bottom.

It’s SUCH A GOOD DEAL.

Seriously.

I feel like I need to film an unboxing video of my order when it arrives.

It was such a good sale I just had to share!

1. e.l.f. soft glam foundation

Okay—I’m going to break foundations down into several categories.

First of all—I have mature skin (and it is maturing even more by the day). Depending on where I’m going or what I’m doing, sometimes I need a little bit more coverage. A little bit of this foundation goes SO FAR so use it sparingly.

For the price of $3.00-$6.00 (depending on the shade)—this elf foundation gives SO MUCH coverage (and it’s 30% off right now).

I have this foundation in four different colors (depending on how much fake tan I’ve put on—LOL).

Here are my go-to shades:

  • fair with medium undertones
  • light cool with cool
  • light warm
  • medium warm

You can see the foundation here.

Discover an open e.l.f. cosmetics contour palette, a gem among drugstore make-up finds. It features four square pans in cream, beige, light brown, and dark brown, housed in a sleek black case with the brand name proudly displayed on the lid.

// powder contour set (30% off) //

2. e.l.f. contour make-up pallet

The thing that I love the most about e.l.f. (and other drugstore make-up)?

You can experiment with fun products that you might want to try, but you don’t want to spend a lot of money on.

Like contouring.

Have you ever tried it before? It’s kind of amazing. But contouring should be used sparingly. I use it to contour my nose (yikes) and under my chin and on the sides of my temples to lengthen my face. I’ve tried several versions of this, but I keep going back to powder because it sets up better and lasts longer for me.

I have this powder contour set that you can see here.

It also comes in a cream contour set, too.

Discover a drugstore make-up find with the e.l.f. Lash 'n Roll mascara. Encased in a chic black bottle with pink lettering and cap, its curved wand promises to enhance every lash for a captivating look.

// e.l.f. mascara (30% off) //

 

3. e.l.f mascara

This mascara has so many amazing reviews.

You can see it here.

The price point is amazing.

With the 30% off sale, it’s right at about $4 right now.

A bottle of e.l.f. Hydrating Camo Concealer, a favorite among drugstore make-up finds, with an open cap and doe-foot applicator. The clear bottle reveals beige concealer inside, while the white text highlights its satin finish.

// hydrating camo concealer (30% off) //

4. e.l.f. hydrating camo concealer

If I’ve been up all night watching episodes of Downton Abbey and my eyes are puffy and I have under-eye circles, this camo concealer is my favorite. E.l.f. has several different versions of this product, but this is the one I like the best. 

My best tip for using concealer under your eyes is to go LIGHT. Do not use a heavy hand. Apply a little concealer with a thin brush and pat it in.

With this concealer, a little goes a long way. I’m in the awkward place where I still have blemishes AND WRINKLES. So I use it on my blemishes too.

And it’s affordable enough that you can order it to try it in several colors.

You can see it here.

An open container of e.l.f. Poreless Putty Primer, a gem among drugstore make-up finds, is shown. The circular black lid with white text lies next to the pot filled with light pink primer, promising smooth, flawless skin.

// e.l.f. hydrating putty primer (30% off) //

5. e.l.f. hydrating putty primer

I put this in the category of foundation because it’s what I put on before I ever put on foundation.

This primer is kind of miraculous.

It smooths out the wrinkles and fills in the tiny lines on my face so when I put on my foundation my skin looks even smoother.

You can see it here.

A person in a vibrant pink dress holds a drugstore make-up find—an eye-catching palette—and smiles in a living room adorned with a patterned blue and white rug. Abstract art graces the dark wall, while white cabinets brim with books and decor, creating an inviting and stylish atmosphere.

// pink eyelet dress (comes in tons of colors) // flower kitten heels //

6. e.l.f. powder blush palette

I LOVE this blush palette.

It’s my first e.l.f. product that I ever purchased.

It’s super affordable and has four different shades of blush. I use all four colors at different times depending on my outfit. The colors are just so light and bright and pretty and give you such a sweet glow.

You can see it here.

Two tubes of e.l.f. Skin products: on the left, Bronzing Drops in a brown tube with "antioxidants" and "sunflower seed oil" labels; on the right, Thirst Burst Drops in a blue tube with "dewy + brightening" and "hibiscus complex." Discover these drugstore make-up finds for radiant skin.

// e.l.f. bronzing drops (30% off) //

7. e.l.f. bronzing drops

These were added to my order.

I’ve never tried them before, but they looked like so much fun.

These are drops that you use together for days when you don’t want heavy foundation.

They moisturize your skin and add a hint of bronzer.

You can see them here.

A woman in a bright pink dress smiles while showcasing her drugstore make-up finds, holding two cosmetic bottles. She stands in a stylish living room featuring a colorful abstract painting, a white round table with a potted plant, and bookshelves filled with books and decor items.

// brightening face primer (30% off) //

8. Brightening face primer

This is a primer that you apply before foundation that helps with skin undertones.

I have two different versions of this and it’s such a great way to even out skin tones.

You can see the brightening face primer here.

A green bottle of e.l.f. Power Grip Dewy Setting Spray with a black nozzle and transparent cap reveals its drugstore make-up find magic. Text on the bottle emphasizes its fine mist and lasting makeup grip. The 2.7 FL OZ (80 mL) cap sits neatly beside the bottle, showcasing effortless charm.

// power grip setting spray (30% off) //

9. power grip setting spray

This setting spray is going viral right now and has over 10,000 reviews.

It has a fine mist and sets your make-up for the day.

It’s super non-sticky and non-greasy when it dries.

You can see the power grip setting spray.

A black tube of e.l.f. lipstick in a light pink shade, displayed with its cap removed and set beside it—an irresistible addition to any drugstore make-up finds.

// lip plumping pen (30% off) //

10. lip plumping pen

This is s 3 in one pen.

There’s a plumper, gloss and lip balm all in one. There are tons of different shades and the prettiest neutrals (along with some red lipstick colors, too).

You can see the lip plumping pen here.

Thank you for letting me share my love of make-up today.

It was kind of fun to write a post that’s a little out of my comfort zone.

If you have ANY questions about any of these products, ask away.

We beauties need to stick together.

disclosure: affiliate links are used in this post. 

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