Looking for affordable drugstore make-up finds? Here are some of my favorites that work for me just as well as more expensive versions.

// pink eyelet dress (comes in tons of colors) // flower kitten heels //
Wait until you see what I found. It’s SO GOOD that I had to SHARE.
There is the BIGGEST drugstore make-up sale I’ve ever seen.
I’ve shared about e.l.f. make-up before. I love e.l.f. foundation and primer and blush and eye make-up and make-up brushes before.
But now?
On the e.l.f. site right now, everything is 30% off and FREE shipping with a $45 purchase just use the code SHOPMY.
I put my order in yesterday and it was under $50.00 and I got FOURTEEN THINGS in my order. There are that good of deals.
Can you even believe it?
I seriously love make-up so much. But here’s the thing. The world of make-up can be a little overwhelming. You can spend a zillion dollars on something and it doesn’t work like they promised. Or you can spend a little on something that works better than any product is even supposed to. It took me a little while to navigate the world of make-up and along the way I figured something out.
Most of the time drugstore make-up is just as good (or even better) than expensive make-up from the department store.
And e.l.f is one of my favorite places to get affordable (really good) make-up.
Here are all my favorite finds from the 30% off sale.

So here’s how the sale works.
After load everything into your cart (make sure you have at least $45).
Then at the bottom there’s a little section that says “ENTER A PROMO CODE.”

Type in the code SHOPMY.
And then click Apply.

The discount should appear on all your items and then this will appear at the bottom.
It’s SUCH A GOOD DEAL.
Seriously.
I feel like I need to film an unboxing video of my order when it arrives.
It was such a good sale I just had to share!

1. e.l.f. soft glam foundation
Okay—I’m going to break foundations down into several categories.
First of all—I have mature skin (and it is maturing even more by the day). Depending on where I’m going or what I’m doing, sometimes I need a little bit more coverage. A little bit of this foundation goes SO FAR so use it sparingly.
For the price of $3.00-$6.00 (depending on the shade)—this elf foundation gives SO MUCH coverage (and it’s 30% off right now).
I have this foundation in four different colors (depending on how much fake tan I’ve put on—LOL).
Here are my go-to shades:
- fair with medium undertones
- light cool with cool
- light warm
- medium warm
You can see the foundation here.

// powder contour set (30% off) //
2. e.l.f. contour make-up pallet
The thing that I love the most about e.l.f. (and other drugstore make-up)?
You can experiment with fun products that you might want to try, but you don’t want to spend a lot of money on.
Like contouring.
Have you ever tried it before? It’s kind of amazing. But contouring should be used sparingly. I use it to contour my nose (yikes) and under my chin and on the sides of my temples to lengthen my face. I’ve tried several versions of this, but I keep going back to powder because it sets up better and lasts longer for me.
I have this powder contour set that you can see here.
It also comes in a cream contour set, too.

// e.l.f. mascara (30% off) //
3. e.l.f mascara
This mascara has so many amazing reviews.
You can see it here.
The price point is amazing.
With the 30% off sale, it’s right at about $4 right now.

// hydrating camo concealer (30% off) //
4. e.l.f. hydrating camo concealer
If I’ve been up all night watching episodes of Downton Abbey and my eyes are puffy and I have under-eye circles, this camo concealer is my favorite. E.l.f. has several different versions of this product, but this is the one I like the best.
My best tip for using concealer under your eyes is to go LIGHT. Do not use a heavy hand. Apply a little concealer with a thin brush and pat it in.
With this concealer, a little goes a long way. I’m in the awkward place where I still have blemishes AND WRINKLES. So I use it on my blemishes too.
And it’s affordable enough that you can order it to try it in several colors.
You can see it here.

// e.l.f. hydrating putty primer (30% off) //
5. e.l.f. hydrating putty primer
I put this in the category of foundation because it’s what I put on before I ever put on foundation.
This primer is kind of miraculous.
It smooths out the wrinkles and fills in the tiny lines on my face so when I put on my foundation my skin looks even smoother.
You can see it here.

// pink eyelet dress (comes in tons of colors) // flower kitten heels //
6. e.l.f. powder blush palette
I LOVE this blush palette.
It’s my first e.l.f. product that I ever purchased.
It’s super affordable and has four different shades of blush. I use all four colors at different times depending on my outfit. The colors are just so light and bright and pretty and give you such a sweet glow.
You can see it here.

// e.l.f. bronzing drops (30% off) //
7. e.l.f. bronzing drops
These were added to my order.
I’ve never tried them before, but they looked like so much fun.
These are drops that you use together for days when you don’t want heavy foundation.
They moisturize your skin and add a hint of bronzer.
You can see them here.

// brightening face primer (30% off) //
8. Brightening face primer
This is a primer that you apply before foundation that helps with skin undertones.
I have two different versions of this and it’s such a great way to even out skin tones.
You can see the brightening face primer here.

// power grip setting spray (30% off) //
9. power grip setting spray
This setting spray is going viral right now and has over 10,000 reviews.
It has a fine mist and sets your make-up for the day.
It’s super non-sticky and non-greasy when it dries.
You can see the power grip setting spray.

// lip plumping pen (30% off) //
10. lip plumping pen
This is s 3 in one pen.
There’s a plumper, gloss and lip balm all in one. There are tons of different shades and the prettiest neutrals (along with some red lipstick colors, too).
You can see the lip plumping pen here.
Thank you for letting me share my love of make-up today.
It was kind of fun to write a post that’s a little out of my comfort zone.
If you have ANY questions about any of these products, ask away.
We beauties need to stick together.
disclosure: affiliate links are used in this post.
